Growth Direct™ Benefits

Efficiency in action

Though effective, the traditional compendial method is error-prone, time-consuming, and labor-intensive, which leads to operational and labor inefficiency.

By automating the compendial method, Growth Direct™ increases both operational and labor efficiency:

  • Improves workflow
  • Reduces sample transportation time
  • Minimizes suite idle time after maintenance or shutdown
  • Mitigates the cost of training new employees
  • Delivers cost reductions due to labor automation
  • Provides cost savings from future scale-up
  • Avoids double and intermediate reads
  • Decreases gowning and associated materials

Delivers results quickly and efficiently

Use the power of Growth Direct for timely, consistent, non-destructive enumeration of colonies, and more accurate, rapid microbial testing than traditional colony counting. 

  • Initial detection within hours
  • Final results in about half the time of the compendial method 



  1. Same simple sample collection process as the compendial method. Samples prepared on barcoded cassettes.
  2. Growth Direct interfaces with existing laboratory information management systems (LIMS).
  3. Growth Direct automatically sorts cassettes according to testing protocol into on-board incubators set for specific times and temperatures.

Towers over all others for greater, more efficient throughput

Growth Direct provides the highest incubation capacity solution of any rapid microbial detection system available:

Features two on-board incubators with independently set temperatures
  • State-of-the-art robotics concurrently load, incubate, and analyze samples, maximizing throughput and availability with a minimal footprint  

By automating microbial detection, Growth Direct removes human labor—and human error—from much of the quality control (QC) process. And it ensures faster, more accurate results while freeing personnel from redundant tasks to focus on other responsibilities.

That’s efficiency in action.


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