Growth Direct Benefits

Empower your lab with the power of automation

Your manufacturing facilities face ever-increasing demand for greater production capacity. This drives up test volume in your microbiology quality control (QC) lab, where you must achieve reliable results and regulatory-compliant documentation, all with limited resources.

The challenge: current compendial testing methods, which just aren’t reliable. Compendial testing is labor-intensive, produces slow results prone to human error, and is vulnerable to tampering and poor compliance.

The result: massive inefficiency, increased risk of errors, and lost time, which can be costly to your brand and your bottom line.

Now, with a breakthrough in automation, you can empower your lab to be more efficient than ever before.

Growth Direct™: the first and only growth-based system to automate compendial testing

Growth Direct is the first automated platform for 4 critical QC applications: environmental monitoring, water testing, bioburden testing, and sterility testing.

  • Faster results with fewer human errors due to misplaced or mislabeled plates, miscounts, and transcription mistakes
  • Increased lab efficiencies
  • Decreased hands-on labor

Plus, Growth Direct’s user-friendly, secure software is designed to be compliant with the requirements of 21 CFR PART 11 to help ensure data integrity and sample security.

Growth Direct is truly a towering achievement in microbial QC.

By automating and accelerating microbial QC, only Growth Direct delivers the performance you need:

How Growth Direct benefits you

Microbiology and Quality

Delivers greater reliability, efficiency, and predictability

R&D and Operations

Improves efficiency and workflow...effortlessly


Helps ensure product quality and enhances your brand